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‘Sleep Normal’ is a collaboration between
This playful campaign engages people with clever puns and stark neon lights to play off a nightlife motif. The campaign centers on the ‘Sleep Normal’ website, which provides information on nocturia and its impact on sleep, and a Sleep Whizzz quiz to test knowledge on the condition.
“Although it is a serious issue affecting the sleep and well-being of millions of Americans, nocturia is still relatively unknown to the public,” says
Nocturia affects nearly 50 million Americans1,2 and is a leading cause of sleep disruption.3,4 Waking up two or more times each night to go to the bathroom is not normal and can lead to nighttime falls,5,6 daytime drowsiness and irritability.7 Nocturia leads to insufficient or low-quality sleep, which can lead to impaired cognitive and physical function, especially if the first four hours are not restful.8 This in turn can lead to an increased risk of being in a traffic accident,9 depression,10,11 cardiovascular disease,12 obesity,13 Type 2 diabetes,14 colon cancer15 and even death in older men.16
The most common cause of nocturia is a condition called nocturnal polyuria, which happens when the kidneys produce too much urine at night,17 however, only 18 percent of doctors treat nocturia with therapies that address this issue.18
“Nocturia is not a well-known condition even though it affects so many people,” says
Talking to your doctor is the first step to addressing frequent nighttime urination and may help you sleep normal. Visit www.sleepnormal.com to learn more about nocturia.
1 Fitzgerald MP,
2 Population distribution by age.
3 Van Kerrebroeck P, Hashim H, Holm-Larsen T, Robinson D, Stanley N. Thinking beyond the bladder: antidiuretic treatment of nocturia. Int J Clin Pract. 2010;64(6):807-816.
4 Stanley N. The underestimated impact of nocturia on quality of life. Eur Urol. 2005;4(7)(suppl):17-19.
5 Fine ND, Weiss JP, et al. Nocturia: consequences, classification, and management. F1000Res. 2017
6 Weiss JP. Blaivas JG, et al. The evaluation and treatment of nocturia: a consensus statement. BJU Int. 2011 Jul;108(1):6-21.
7 Data on file (Harris Poll).
8 Stanley N. The underestimated impact of nocturia on quality of life. Eur Urol. 2005;4(7)(suppl):17-19.
10 Kupelian V, Wei JT, O’Leary MP,
12 Medic G, Wille M. et al. Short- and long-term health consequences of sleep disruption, Nature and Science of Sleep. 2017.
13 Weiss, J. P., Blaivas, J. G., Bliwise, D. L., Dmochowski, R. R., DuBeau, C. E., Lowe, F. C., Petrou,
14 Cappuccio FP, Strazzullo P, D’Ellia L, Miller, MA. Quantity and Quality of Sleep and Incidence of Type 2 Diabetes. Diabetes Care. 2010;33(2):414-420.
15 Medic G, Wille M. et al. Short- and long-term health consequences of sleep disruption, Nature and Science of Sleep. 2017.
16 Lightner DJ, Krambeck AE, et al. Nocturia is associated with an increased risk of coronary heart disease and death. BJU Int. 2012 Sep; 110(6): 848–853.
17 Weiss JP, van Kerrebroeck PE, Klein BM, Nørgaard JP. Excessive nocturnal urine production is a major contributing factor to the etiology of nocturia. J Urol. 2011;186(4):1358-1363.
18 Oelke M, et al. Int J Clin Pract. 2016;70(11):940-949.